5 Healthcare Content Marketing Trends to Follow in 2022
Healthcare content marketing is constantly changing, especially with two tumultuous
What shift must you bring into your Healthcare Marketing Strategy for Improved Demand Generation?
The ultimate goal of nearly every marketing strategy is to increase the number of customers
Does patient experience have an impact on reimbursement?
Do patient experiences have any impact on reimbursements?
Performing SWOT analysis is imperative for your healthcare marketing strategy success
A SWOT analysis is a deceptively simple tool that can have a large impact on any……
What role does content marketing play for healthcare industry?
While content marketing today comes to be associated with digital marketing
How does patient journey in a hospital setting impact patient experiences?
Exploring a patient’s journey through a healthcare system allows healthcare businesses
Here are the top 7 things you need to know about Patient Journey Mapping
Patient Journey Mapping (PJM) is a relatively new concept that has been introduced to the healthcare industry. Borrowing on the principles of Customer Journey Management, PJM is a process in which all the interactions between patients the healthcare providers are ‘mapped out. Patient Journey Mapping is a newly emerging concept in the healthcare industry. Borrowing […]
Patient experiences matter. Why should the healthcare industry pay attention and how to get it right?
The global healthcare industry is rapidly shifting into one where patients and their families take a more active role regarding the choices that are being made. The expectations that patients have about their healthcare journey have changed wildly over the past few years, with patients having an increased luxury of choice. Along with the fact, […]
Create Successful Healthcare Demand Generation Campaigns
Demand generation is the process of increasing awareness and demand for items or services within a specific target audience by using behavioral and social change strategies and social marketing. For patients and healthcare practitioners to have an open communication channel, it is essential that the information and resources they use be of high quality. This […]
7 Ways to Reach More Patients Using Content Marketing
With all the changes happening across the healthcare industry on the technical side, healthcare units are attracting more customers with content marketing. A recent survey stated that nearly 75% of people looked up a website when searching for a new physician. This stat indicates that resources are abundant when a particular person seeks health-related information. […]