Content Marketing
The Big Shift
Data Driven Content + Personalized Content
Engaging today's healthcare consumers needs fundamental shifts in the way content is planned, created and
distributed.
Healthcare Content Strategy
While brand awareness and engagement are the primary drivers for content marketing efforts, financial
ROI must be a high priority. A good content strategy will not only support brand awareness but will
deliver on financial goals as well.
Patient Persona and Information Journey Plan
Every healthcare consumer consumes content differently. Content must be personalized to match the
buyer's persona. Persona driven content marketing will help healthcare organizations to build deeper
and lasting relationships with patients.
Create! Get Creative
Once the content marketing goals have been clarified based on the persona, we must ensure that the
content is creative and informative so we can move the prospect through the various stages of the
marketing funnel.
SEO Content. The Fuel
SEO is the crucial driver for content to reach the right audiences. Researching, identifying the
right keywords and making use of them in the content creation process will yield great results for
the brand.
Our Content Marketing Process