Best marketing strategies to attract today’s healthcare consumer
The best medical strategies all have three things in common — empathy, personalization, and consistency. Content Introduction Understand who your patients are Understand the consumer journey Create a comprehensive strategy Be patient-centered Be consistently present Create a plan to manage reviews Conclusion Introduction A marketing strategy is a plan that includes all of the steps […]
Email marketing best practices for doctors and clinics
Email marketing is one of the best marketing tools available to anyone today. From easy access to high returns, not using email marketing can set your business back, especially if the competition is using it. Content Introduction Don’t send too frequently. Use a professional email address. Practice good list hygiene. Don’t send to unengaged recipients. […]
To build a healthcare brand, integrated marketing is a must
Marketing can’t be thought of as a practice that exists in isolation. Connecting disparate marketing channels and tactics help integrated marketing stand out. Content Introduction Patients and providers are moving online in record numbers. Healthcare provider marketing is challenging. Consumers are increasingly taking control of their health journey. Integrated healthcare marketing helps you break through […]
Patient journey mapping is crucial to deliver the best healthcare outcomes
Patient Journey Mapping is important for receiving a holistic understanding of what your patients are going through when they enter your healthcare setting. Content Introduction What is the patient journey? Patient Journey Mapping and Healthcare Outcomes Conclusion Introduction Patient journey mapping is a process that helps you map out the patient experience. It’s used to […]
5 ways to drive effective healthcare content marketing
Content marketing is being used by every large company and in every industry. The reason for its popularity for its effectiveness. But often content marketing strategies don’t turn out as well as expected. Content Introduction Know your audience. Understand your goals. Do your homework. Find the right channels for you, and get out of your […]
The right software and applications play a crucial role to help you improve and grow your medical practice
Digital innovations are not just helping medical practices through improved ways of treating patients but also with better ways of running their practices and hospitals. Content Introduction 1. Electronic Medical Record 2. Medical Practice Management Software 3. Business Intelligence (BI) 4. Business Analytics 5. Search Engine Optimization (SEO) Conclusion Introduction When it comes to growing […]
7 marketing strategies that help deliver personalized healthcare
Personalized experiences can be found in almost every consumer industry today. From simple shopping trips to food delivery trips. So why should healthcare professionals lag? Content Introduction Healthcare today is more personalized than ever Artificial intelligence and virtual assistants Use ChatBots and more Race to the cloud to stay ahead of the competition Marketing at […]
5 healthcare digital marketing vitals to build and grow a medical practice
Digital marketing is helping businesses make an online footprint and reap the benefits. Here’s how medical practices can benefit. Content Introduction Identify your target audience Build a medical website that focuses on content Promote your medical practice through SEO and PPC Spread the word through social media Measure, test and refine continually Conclusion Introduction Digital […]
Here are 5 ways of improving practice management services to help improve patient volumes
Practice management services can help you keep track of your patients, their insurance information, and any other information that’s relevant to your practice. Content Introduction Participate in Insurance Collect Patient Reviews Improve Your Practice’s Online Presence Start Telehealth Services Offer More In-House Services Conclusion Introduction If you’re a practice owner, chances are your business has […]
The 5 keys to successful lead generation for group medical practices
All group practices need a steady stream of patients to keep growing. Lead generation strategies and tactics help practices bring more patients to their front door. Content Introduction Learn how to use social media to your advantage. Make sure your website is easy to navigate and mobile-friendly. Use the power of email marketing. Create patient […]