What are the most effective strategies to control healthcare marketing costs?

Healthcare marketing costs can add up quickly, leaving providers struggling to balance their budgets. However, several strategies can help to control these expenses. First, providers can focus on targeted marketing campaigns that reach only their intended audience. You can find out more about this on this blog.

Content
Introduction
Leverage social media platforms
Invest in healthcare SEO strategies
Use healthcare PPC services
Conclusion

Introduction

Marketing is an integral part of any business, including healthcare. Healthcare marketing can be expensive, especially for small healthcare providers who have a limited budget. Therefore, finding the most effective strategies to control healthcare marketing costs is essential. In this blog post, we will discuss three of the most relevant and informative strategies to maintain and stay within a budget for affordable healthcare marketing.

69% of adults in the United States use social media.

60% of healthcare marketers reported an ROI of at least 2:1 from social media marketing.

the number of healthcare marketers using Instagram increased by 86% from 2017 to 2018.

77% of patients said they are more likely to book an appointment with a healthcare provider who has a strong social media presence.

Social media can be an effective tool for patient education. In a recent study, patients who received healthcare information through social media were more likely to engage in healthy behaviors.

Social media can also be a valuable tool for healthcare providers to engage with patients during and after appointments. in recent research, patients who received follow-up care through social media reported higher levels of satisfaction with their care.

• Invest in healthcare SEO strategies

84% of patients use both online and offline sources for researching healthcare information.

71% of patients say that they are more likely to choose a healthcare provider based on their online presence and reputation.

58% of patients have used online reviews as the first step in finding a new doctor or healthcare provider.

46% of all Google searches look for local information, including healthcare providers.

The first organic result on Google receives 31.7% of clicks, while the second receives 24.7%, and the third receives 18.6%

Increasing your website’s visibility on search engines such as Google is called search engine optimization (SEO). SEO is a cost-effective way to market your healthcare services because it helps you reach potential patients who are actively looking for healthcare services.

To make the most of your healthcare SEO efforts, you should also consider the following strategies:

• Create a mobile-friendly website that loads quickly and is easy to navigate.

• Use keywords and phrases that are relevant to your healthcare services and location.

• Optimize your website for voice search by using conversational language and answering common questions.

• Utilize social media platforms to promote your healthcare services and engage with potential patients.

• Continuously monitor and update your SEO strategy to ensure that it aligns with the latest search engine algorithms and trends.

• Use healthcare PPC services

Pay-per-click (PPC) advertising is a cost-effective way to market your healthcare services because you only pay when someone clicks on your ad. Healthcare PPC services like Google Ads and Bing Ads allow you to target your ads to specific keywords, locations, and demographics.

• 92% of all search traffic comes from Google.
• A study by Google found that search ads can increase brand awareness by 80%.
• 49% of consumers say they click on text ads, while 31% click on shopping ads and 16% click on video ads.

Pay-per-click (PPC) advertising is a cost-effective way to market your healthcare services because you only pay when someone clicks on your ad. Healthcare PPC services like Google Ads and Bing Ads allow you to target your ads to specific keywords, locations, and demographics.

• According to a study, the healthcare industry has the second-highest average cost per click (CPC) among all industries, at $3.17. Only the legal industry has a higher average CPC, at $6.75.

• Google Ads has the largest share of the search engine market, with over 92% of all search traffic coming from Google. This makes it a valuable platform for healthcare providers to advertise their services.

• A study by Google found that search ads can increase brand awareness by 80%.

• About 49% of consumers say they click on text ads, while 31% click on shopping ads and 16% click on video ads.

• According to a recent study, businesses make an average of $2 for every $1 they spend on Google Ads.

To make the most of your healthcare PPC efforts, you should also consider the following strategies:

• Use negative keywords to exclude irrelevant searches and reduce costs.

• Use location targeting to reach patients in specific geographic areas.

• Use ad scheduling to show ads at specific times of the day when patients are more likely to be searching for healthcare services.

• Continuously monitor and adjust your ad campaigns to ensure they are effective and cost-efficient.

Conclusion

Marketing your healthcare services can be expensive, but it doesn’t have to be. By leveraging social media platforms, investing in healthcare SEO strategies, and using healthcare PPC services, you can effectively market your healthcare services while staying within your budget. BraveLabs can help healthcare organizations control marketing costs by leveraging their expertise in digital transformation to develop cost-effective marketing strategies that target specific audiences with personalized messaging.