Why do Short-Form Videos, and Dark Social Matter Right Now in Healthcare

Clinician in a white coat holding a tablet with medical icons, illustrating HIPAA-safe short-form video and digital marketing in healthcare.

The trust gap: why patients believe clinicians on camera A face, a voice, and a white coat – clinician-led videos dissolve skepticism in a flash. Real doctors giving brief, concise explanations are more effective than stock ads, and feel more like a conversation in a hallway rather than a sales pitch. For independents, groups, and […]