Social media is where businesses can earn the trust of their customers. Healthcare practices, it’s also where they can earn the trust of their patients. Here’s how you can start to make your patient trust you.

Introduction

Healthcare is a very competitive market. Physicians can’t afford to lose patients. But here’s the thing – most physicians have no idea how to get new patients using social media. They don’t know what works, and they are afraid of making mistakes that could cost them potential businesses!

What if we told you that there’s a way for you to win patients over by using social media in a way that won’t cost you any more than what you’re already doing? Social media is a powerful tool for physicians, but many physicians are still struggling to use it effectively. Here are some tips for using social media that will help you win more patients and build trust with your current ones. So if you’re a physician and want to use social media to build trust with your patients, we’ve got the solution for you! Read on below to find our list of healthcare social media strategies.

Here’s how to get started on social media

1. Create a profile on Facebook and Twitter, and start posting content that’s relevant to your field of expertise. You should also post content that educates your audience about how they can stay healthy (and what they can do to avoid illness).

2. Make sure that you’re posting content of value to your community – you don’t want people feeling like they’re being sold to! You’ll also want to make sure that you’re linking back to your website or another resource where they can learn more about what you do.

3. Promote yourself in other ways as well – for example, if you have a blog or newsletter, post links to it on Facebook or Twitter so people can subscribe without having to go through their email inboxes (this is especially helpful when someone signs up for something through an email campaign).

4. Engage with people who ask questions about healthcare and share information with them directly instead of replying with canned responses—this will help build trust between you and your patients.

Healthcare Social Media Strategies

Know your audience

This means researching what kind of person is searching for information about your healthcare practice on social media platforms like Facebook, Twitter, or Instagram. You can also see what kind of content is being shared by your competitors in this area. Knowing who you’re talking to will help you tailor your approach accordingly—for example, if most people searching for information about a particular procedure are interested in hearing about how much it costs before they decide whether or not they want it done; then that’s an area where you want to make sure your message stands out from the crowd!

Be honest and transparent

When someone is sharing information about their business on social media—whether that’s a post about what they ate for lunch or a tweet about their latest acquisition—they want honesty from the company they’re talking about. And when someone shares their experience with yours on social media, they’ll trust that the information they’re reading is true based on the tone and content of the messages that you are publishing.

That’s why using honesty and transparency when communicating with your customers is important when it comes to using social media.

Use online reviews and testimonials

People love hearing good things about their doctors. In fact, one study found that 85% of consumers surveyed said they were more likely to contact a doctor who has positive online reviews than one who doesn’t have any at all! For these reasons, it’s important to consider how online reviews and testimonials can help you win over new patients. Online reviews are an important part of staying competitive in the industry; they can help you improve your reputation so that current patients will return when they need medical attention again in the future—and that’s when you’ll get more referrals!

Online reviews are also a great way for new patients who don’t know much about your practice yet to learn more about your services before hand-picking which doctor is right for them. If they’ve read online reviews by other people who’ve had similar experiences as them, then they’ll know exactly what kind of care they can expect from you and your practice.

Update your presence

People want to know that you’re there for them 24/7, so make sure your social media accounts are always active with new content—even if it’s just a brief post about new events happening in your practice or information about upcoming events related to your field of expertise.

Conclusion

Social media platforms like Facebook and Twitter are powerful tools for healthcare providers to increase patient engagement and trust. However, the traditional methods of advertising and marketing may not be enough to drive patients to your practice.

In fact, a recent study showed that only 7% of patients who have received medical treatment through social media say they would recommend it to friends or family members. And if you’re using existing channels for advertising, such as radio spots or billboards, you may be losing out on valuable exposure from potential new patients.

BraveLabs helps physicians use social media platforms to establish trust with their patients and grow their practice. Contact today to learn what our custom social media marketing solutions can do for you.