5 Proven Ways for Medical practices to Improve their Google Search Rankings
With patients increasingly choosing their medical provider based on what Google shows them if your business is not of one the few shown at the top of the search results then you are on the way to losing hundreds of potential customers. Through simple search engine optimization practices, you can start showing up at the […]
Analyze and delight to improve patient retention
While every healthcare business focuses on getting new patients to grow, no number of new patients can help a practice if they don’t stick around. That’s why patient retention rate should quickly become one of the next priorities for healthcare businesses. Content Introduction What is patient retention? Why is patient retention important? How to improve […]
Virtual care. A boon for smaller medical practices.
Virtual care has been around in the US for a long time. But with the pandemic and the changes that it brought, virtual care has never been more popular. The technological advancements made over the past couple of years have made virtual care more viable as a mainstream choice than ever before. But virtual care […]
Digital healthcare marketing trends for physicians and healthcare businesses
Marketing is already hard for medical professionals. Needing to take the time and effort to market their business or practice is no small job. But trying to keep up with the constantly changing trends and patterns can be almost impossible. That’s why we have rounded up the biggest digital marketing trends that every physician and […]
5 steps to create a breakthrough healthcare brand
It’s not uncommon for healthcare companies to prioritize offering excellent care over marketing and branding. After all, there are few things more important than providing adequate care when a patient needs it most. But in the age of value-based care, organizations are finding that putting healthcare first isn’t enough to compete with the other providers […]
Administrative staff burnout affects the patient experience
Healthcare is in a transitionary phase. Once more, the healthcare industry is turning towards empathy and compassion in terms of care towards patients. But in order to provide better healthcare experiences, organizations need to start taking better care of their employees as well. Content Introduction What is burnout? Consequences of Burnout Healthcare Burnout How to […]
Can AI revolutionize healthcare consumer experience?
AI is changing the world rapidly and there is very little that will remain the same in the coming few years. For the healthcare industry, AI is a treasure trove of opportunities but also the chance to equal the playing field while improving the customer experience. Content Introduction AI in Healthcare Conclusion Introduction Artificial intelligence […]
How can healthcare systems create connected experiences for patients?
The world is more connected than ever leading to more equitable communication of information and greater transparency between consumers and businesses. As patients want greater experiences, it’s necessary for medical practices to provide connected experiences to patients too. Content Introduction Connected Experiences How to create connected experiences Conclusion Introduction The healthcare industry is trying to […]
How to engage patients to make your practice thrive
Patients today want to have good experiences in healthcare. One of the most important ways to ensure that is by making patients have a say in their own healthcare choices. But in order to do that they need to be well informed about their own medical conditions. That’s why patient engagement is a positive cycle […]
Online reviews by patients. Why they matter and why you must pay attention.
Would you ever eat a meal from a restaurant with bad reviews? Or what about visiting a hotel with no reviews at all? So then why do you expect patients to not judge your medical practice based on online reviews? This is the reason why your medical practice needs to focus on patient reviews online. […]