Group medical practices are an efficient way for several healthcare professionals to pool their efforts together and take advantage of the economies of scale. This reduction in other loads leads to a higher quality of care being delivered to patients.

Introduction

Group medical practices are one of the most popular types of medical practices today. Steadily growing in popularity since the 1990s, group medical practices are an easy way for individual healthcare professionals to band together in order to enjoy the benefits of scale. Group medical practices are able to reduce the per head cost of each of the group professionals while also allowing the group practice to compete with larger institutions.

But one of the hidden benefits of group medical practices is that it allows healthcare professionals to deliver improved quality healthcare services to their patients.

Though what many do not realize is that despite their popularity group medical practices are shrinking in size due to increasing competitiveness against larger medical organizations.

Quality healthcare

Quality healthcare is defined as the level to which a patient receives medical care or treatment that results in the desired health outcomes. Quality healthcare is dependent on several factors and parameters.

Certain factors that determine the quality of healthcare being provided are:

The Effectiveness of Care – The effectiveness and efficacy must be high in order to ensure the highest likelihood of successful outcomes.

Safety of Treatment – Treatment must also be safe in order to prevent any side effects or bodily harm

Timely Delivery of Care – If healthcare isn’t provided in a timely manner to patients then its quality degrades

Integration of Multiple specialties – Integration of multiple healthcare specialties allows for a higher quality of care to be delivered.

All of these factors combined lead to a higher quality of care being delivered to patients. One of the best ways to work towards ensuring that these parameters are met is through group medical practices.

Group Medical Practices

In group practice settings, healthcare professionals pool together to work under one roof. The benefits of working at a scale larger than a solo practitioner quickly add up. First and foremost, administrative costs and work are lowered per head in a group practice. As a result, healthcare professionals are able to provide more time and attention to their patients.

Joined expertise and consultations as multiple healthcare professionals look through medical cases results in more efficient treatment as well. Professionals are able to connect better with patients and give them the needed time in group practice settings as well.

Finally, group healthcare practices lead to a higher quality of life and income for healthcare professionals. This in turn results in healthcare professionals being able to look after their patients better.

How to Promote a Group Practice

Despite the many benefits that group medical practices offer in terms of delivery of quality care, they are losing out in new business to larger healthcare organizations. Today, group medical practices need to use effective medical marketing ideas to be able to compete with larger hospitals.

This is why group practices need to use modern tools like digital marketing. Through the use of social media, blogs, websites, pay-per-click campaigns, and more, group practices are able to reduce the cost of patient acquisition. As techniques like email marketing offer a highly beneficial return on investment and require much lower capital than traditional marketing does, group medical practices don’t necessarily need to contend with the hundreds of thousands of dollars that hospitals expend on acquiring new patients.

But digital marketing and content can also be used by group practices to improve patient satisfaction in the care journey. Through the use of early engagement, promotion of early screening campaigns, and constant contact with patients, group practices are able to engage with their patients through the entire quantum of their care journey. But the use of informational material to disseminate information and knowledge to an audience also promotes patients to take proactive steps towards preventive care, which in turn also improves the quality of care being provided.

Conclusion

By joining a group medical practice, healthcare professionals are able to deliver higher quality healthcare. Through the improvements of various parameters in a group setting, the treatment of the patients improves considerably as an end result.

But healthcare professionals in a group practice need the necessary tools to continue competing with larger hospitals if they wish to succeed in the healthcare industry today. One of the best ways to compete with larger institutions is to use digital marketing for doctors.

BraveLabs is providing digital healthcare marketing for group and solo medical practices alike. With BraveLabs, you can grow your group practice as well. Contact BraveLabs to learn what methods of digital marketing would be best for your group practice.