All group practices need a steady stream of patients to keep growing. Lead generation strategies and tactics help practices bring more patients to their front door.

Introduction

If you’re running a group medical practice, you know that attracting new patients is a constant challenge. But if you’re using the right strategies and tactics, it’s not impossible to find the leads that will bring your practice up-to-date with its competitors and grow into something even more successful than before.

Lead generation for medical practice allows you to gather new patients for your practice. When you send out information about your practice and services, you’ll have more people interested in joining it. In turn, this will increase your revenue and overall profitability.

Leads are people who are interested in your product or service and would like to learn more about it. They may be potential clients or patients, but they are not yet ready to buy anything from you. Lead generation helps you develop relationships with these people so that when they do become ready to purchase something from your business, they’ll remember you!

For this reason, lead generation is an important part of any medical practice’s marketing strategy. The more leads you can get into your database, the more likely you’ll be able to sell them something!

Here are five ways in which lead generation can help your practice

Learn how to use social media to your advantage

Social media is a great way to build relationships with patients and potential patients. You can use social media to promote your practice, and it’s also an excellent way to help you build trust with your prospects.

You can use social media as an opportunity to share useful content about the services offered by your group medical practice, as well as any news or events that are relevant to those interested in what you do. You could also use this platform for promoting seminars or workshops on topics like fertility management or patient education that might be of interest only within one particular demographic (such as women over 50).

Share posts about topics that are interesting and engaging to your audiences, like a new study that shows how exercise can help with memory loss or a new study on the health benefits of drinking green tea if that’s what your audience would be interested in. You’ll need to do some research first so that you know what’s already being shared by other doctors in your area and what isn’t, but once you’ve done that, it’s easy! Just post something interesting and shareable—and keep an eye open for opportunities to share more from other doctors in your area.

Don’t forget to add content that directly leads this new audience to find your practice. Create content with calls-to-action (CTA) at the end of each post. There are tons of ways you can do this—from writing a blog post about why you’re using a process to sharing an infographic about how much better patients will feel if they use a certain treatment—but the best way is always by asking people for their input! Have an open forum where people can ask questions or share.

Make sure your website is easy to navigate and mobile-friendly

An easy-to-use website will help you connect with all the right people at the right time so that when someone does find themselves needing medical care, they’ll be able to reach out to your practice quickly and easily.

Make sure your website is easy to navigate. By making sure your website is mobile-friendly you can ensure that your website is easily found on search engines. Other steps that you can take to make your website mobile-friendly are by optimizing for mobile devices with responsive design and mobile-specific content.

You can also create a mobile app for potential customers who want to make appointments from their smartphone or tablet, but don’t have access to the internet at home or work if you have the capabilities to do so.

Use the power of email marketing

Email marketing is a great way to build trust with your patients, and it can be an effective tool for promoting your services. By sending out automated messages to those who’ve already expressed interest in you, you’re able to build up a relationship with them that will help you get more patients through the door. You’ll also be able to communicate directly with those who are interested in what you have to offer.

Create patient rewards programs

Reward programs are a great way to reward your patients. Rewards programs can be used to encourage patients to make healthy choices, refer new patients, and check in with their doctors.

Creating patient rewards programs is easy: simply ask the right questions and track results! For example, if you want more people coming in for annual exams, ask them what they need from you as part of their visit (e.g., “I would like an appointment for my annual physical”). Then use this information as feedback when creating future marketing campaigns or assessing current ones so that your efforts are focused on what’s working best for each individual lead type.

Create an irresistible offer for new patients

The best way to create an irresistible offer for new patients is by offering something that’s not only free but also provides value. This can be as simple as giving them a free consultation or exam, or it could be something more complex like offering a free X-ray, blood test, or physical examination.

If you want to expand your lead generation efforts even further, consider offering a free body scan (like the Mammograph) or weight loss program while they wait in line at the front desk of your practice. These types of incentives are especially popular with female patients because they provide them with immediate results—and make them feel special by helping them achieve their health goals faster than others who don’t use such services regularly.

Conclusion

We hope this article has helped you to see how lead generation can be a valuable asset in the growth of your group medical practice. If you’re serious about growing your practice, then we strongly recommend investing in some of these strategies—they will help generate more leads for your practice and increase its profitability.

There are many ways in addition to social media, email marketing, and offering rewards for patients to generate leads for your group medical practice. And you don’t necessarily need a lot to start:

•  A website with a doctor locator function that allows you to show potential patients your location and schedule availability (or take them directly to the scheduling page)
•  An opt-in form on the site that lets people sign up for updates about new services or special offers from your practice

You can also contact a medical lead generation company to take care of all this for you instead, keeping you free for looking at patients instead. BraveLabs is helping medical practices gain patients through effective lead generation programs. Contact today to start using lead generation in your practice.